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Lucas Oil Renews Partnership with British Drifting Championship

British Drifting Championship

US brand named as exclusive oil and additives brand for 2021

(January 27, 2021) – 

Lucas Oil has renewed sponsorship with the British Drifting Championship (BDC) for 2021. The agreement extends the US oil, lubricants and additive manufacturer’s association with one of the UK’s fastest growing motorsport disciplines in terms of participation and support.

The move also recognises the achievements of the BDC in managing to organise and complete the 2020 competition safely, despite the challenges presented by the Corona Virus Pandemic.

Lucas Oil will be BDC’s exclusive oil and additives brand for 2021. The agreement includes trackside media advertising, posters, flyers, as well as coverage involving videos, podcasts and social media.

"It's a pleasure to be continuing our partnership with Lucas Oil,” says BDC Director Mac Frost. “The support they provide to the championship is absolutely key and to add to that, this year they have gone even further by sponsoring the replays for our ‘BDC Insider’ livestream. That means that every single replay on our platform will be branded as the Lucas Oil replay. It will also feature a Lucas Oil logo. It’s a huge branding opportunity for Lucas Oil and something that BDC fans will love.”

Throughout its first season with BDC, Lucas Oil used the Championship platform to promote its Lucas Oil Racer Discount Club (LORDC). This will continue this season. LORDC is a scheme that helps to support grassroots-level racers. It provides members with an opportunity to run under the Lucas Oil brand, discounted rates on the price of Lucas Oil products, as well as discounts on other motor racing products from some carefully selected retail partners. 

This year’s 5 round programme begins in Coventry, over the weekend of 17-18 April and concludes on Teeside in October. The other venues will include Teeside (2 events in total), Wigan and Europe’s only purpose-built track Driftland, in Scotland.

Dan Morgan, Director of Sales & Operations for Lucas Oil Products in the UK, EU and RU was delighted to extend the involvement in drifting and he anticipates an exciting season ahead:

“It’s a hugely entertaining sport and it’s an ideal showcase for the Lucas Oil brand. Last year, we had a successful run both on and off the track. It will be good to be back and hopefully, the season will run without any serious disruptions this time around.”