DAMS to become DAMS Lucas Oil

(22nd January, 2024) – 

Founded by Forrest Lucas in 1989, Lucas Oil remains a family-owned business and is one of the world’s largest manufacturers of oils, additives, lubricants and other workshop accessories.

The two parties have been working closely with each other since the beginning of the modern FIA Formula 2 era in 2017, with the Le Mans-based squad’s mechanics and engineers using a variety of Lucas Oil’s products, including Brake Cleaner, Slick Mist Speedwax, Slick Mist Interior Detailer, Metal Polish, Slick Mist Tire and Trim Shine. These products have played a crucial role in the success of DAMS and other teams across several motorsport disciplines, while also benefitting consumers, independent garages and the workshops of commercial fleets from the logistics, agricultural, construction and engineering sectors.

Since Team Owner Charles Pic took control of the squad in 2022, the team has looked to further develop its partnership portfolio. DAMS and Lucas Oil have enjoyed a fruitful relationship over the last seven seasons, and extending the affiliation will provide boosts for both. The FIA Formula 2 Championship offers Lucas Oil access to a fast-growing demographic passionate about automotive performance. The series has enjoyed a boom in viewership in recent years, and currently boasts over 32 million viewers across 35 broadcasters in more than 160 territories. Meanwhile, the team receives access to high-quality products, enabling them to enhance performance on-track in an extremely competitive championship. In turn, DAMS’ feedback helps Lucas Oil develop their products, providing an even better service for their existing clients.

DAMS Lucas Oil enters the 2024 campaign looking to build on a solid 2023, with F2 race winner Jak Crawford and two-time podium finisher Juan Manuel Correa joining the team.

Dan Morgan, Director of Sales & Operations UK & EU: “The partnership between DAMS and Lucas Oil has grown ever stronger since its inception in 2017. Increasing sponsorship with DAMS in F2 will serve as a catalyst for brand elevation, amplifying its presence, credibility, and marketability within a highly competitive automotive industry. The exposure that Formula 2 races and events bring allows us to both test and showcase the best that Lucas Oil has to offer in front of a vast and passionate demographic.”

Brandon Bernstein, Director of Partnership Marketing: “The FIA Formula 2 Championship provides opportunities for both global visibility and targeted marketing. The series travels the world, visiting 14 locations, allowing for increased brand exposure across Europe, the Gulf States and Australia. In addition, the diverse viewership that the competition generates gives the opportunity to engage with and target a vast demographic passionate about performance and reliability, two qualities that Lucas Oil strives for in all its products.”

Charles Pic, Team Owner: “I’m delighted to see the continued development of our partnership with Lucas Oil. Since 2017, we’ve had the opportunity to grow our brands together through close collaboration. We now begin a new level of partnership, as our name becomes DAMS Lucas Oil. We have already enjoyed great success together, including our Teams’ Championship victory in 2019, and look forward to deepening our cooperation in the coming year.”

2024 calendar
Pre-Season Testing, Sakhir, Bahrain 11-13 February
Sakhir, Bahrain 29 February – 2 March
Jeddah, Saudi Arabia 7-9 March
Melbourne, Australia 22-24 March
Mid-Season Testing, Barcelona, Spain 23-25 April
Imola, Italy 17-19 May
Monte-Carlo, Monaco 23-26 May
Barcelona, Spain 21-23 June
Spielberg, Austria 28-30 June
Silverstone, Great Britain, 5-7 July
Hungaroring, Hungary, 19-21 July
Spa-Francorchamps, Belgium, 26-28 July
Monza, Italy 30 August – 1 September
Baku, Azerbaijan 13-15 September
Lusail, Qatar 29 November – 1 December
Yas Marina, Abu Dhabi 6-8 December